Copy Macchiato
Creative copywriting
for witty brands
Hi, I'm Silke.
A total language geek and play-on-words aficionado turned creative copywriter. I like to write the way I think, eye roll-worthy puns included. While I have experience writing for a variety of industries, I felt it was time to niche it down and focus on my signature writing style. One where both my passion for languages and quirky personality shine through. Thus Copy Macchiato was born.
What is Copy Macchiato?
Let’s start with the copy part because, quite self-explanatory, I write copy that’s ready to kick some booty! Anything you need words for, I’m your girl. And macchiato? Well, just like a good coffee macchiato leaves room for a hint of milk, my copywriting goes beyond just writing too! Consider my proofreading, editing and translation services the subtle chocolate sprinkle on top.
You’ll be treating your clients to a yummy mix they’ll love to read, and the subconscious association of good vibes to your brand will be sure to turn naysayers into loyal brand ambassadors.
What's on the menu?
I serve compelling storytelling and combine it with the right call to actions that will make your target audience swoon, but most of all take action.
My secret sauce? The added value of tongue-in-cheekness that will make your readers wanna boogie with you.
Copywriting
I’ll take it from here for your newsletters, web copy, and social captions.
Proofreading
Leave your worries about grammar and tone of voice up to me.
Translations
To and from Dutch, English, Spanish and Italian.
This is how my cookie crumbles
Copy Macchiato is a one-woman show. Since it’s just me doing this copywriting thing,
that means I can’t sleep at night if you’re not happy with the copy I wrote for you.
To spare both of us sleepless nights, here’s how I go about writing your copy.
The brewing
I research your brand and your competition’s products and/or services.
I look into relevant keywords and set up an SEO-strategy so more people find
their way to your brand.
I turn {sometimes complex} concepts into bite-size takeaways.
The pouring
I write and finetune your copy until it matches your brand’s tone of voice.
I adapt the length of the text to the medium because believe me,
size does matter. (;
👀 I revise thoroughly because typos are
my worst nightmare.
The tasting
I send you your copy in accordance with the timing we agreed upon.
I offer a feedback round for every project, and the best thing is,
it’s on the house!
This way, you’ll be left with copy that’s 100% your style.
Sounds like your cup of coffee?
Ready for our very first virtual copy date?
Let’s brew up some ideas to get your ideal customers all caffeinated up through captivating storytelling!